CHALLENGE
Expand North American distribution for a 4th Generation, family-owned European cheese tools company.
STRATEGY
Use an event driven, out of the box, experiential marketing strategy to allow editors & influencers to experience the products in action. Gift BOSKA products to garner editorial & social media coverage. Events ranged from a Las Vegas themed evening complete with Elvis impersonator, to a wedding suite with a giant “cake” built from wheels of cheese, as well as a Chllin’ & Grillin’ event at a back yard in Chelsea.
OUTCOME
BOSKA has experienced over 400 million press impressions as well as a 40+% bump in U.S. sales over the past year. BOSKA has moved on with planning an equally aggressive plan for 2020.
